What does Brand Identity consist of?
The brand identity is above all a concept of marketing, which provides that. the identity of a company is solid and effective so that the target audience can recognize the brand. In short, the Brand identity is the trade name or symbol that distinguishes a product.
Each brand identity can evoke both negative and positive feelings to each individual, which is why it is very important to have a good brand identity.
The recognition of a brand is closely linked to the reputation of the customers.
Before proceeding with the creation of a solid brand identity it is very important to establish some main points:
• Your Mission
• The values of your company
• The identity and personality of your brand
• Your placement
These are just some basic elements that will define your brand, which is why before proceeding with the design it is important to have a clear understanding of it.
Once you have determined the essential points to start creating a good identity, we can start with the 0 design.
Design-Art supports you 360 ° in the conception and development of a solid brand identity, because the success of a company starts from here.